Sexy nursing attire and how to pitch it to women

New Zealand based HOTmilk makes sexy nursing garments. What do you think of this commercial?

Your response is:

  • A) Pregnant women should wear more clothes.
  • B) Ick, I can’t believe she feels like doing that. I never did.
  • C) Oh yeah, my hormones were on fire. I love this.
  • D) That far along and no stretch marks? I’m jealous.

And was the advertising shooting for funny or sexy? In case it wasn’t clear, the woman is knocking everything over because she’s swinging her engorged belly every which way but loose.

The video is titled “Soft Porn!!?? HOTmilk Lingerie commercial breaks more than just the rules!” by HOTmilk itself. The video is hosted from HOTmilk’s own Youtube account, so the company seems to be counting on some controversy or at least “Hey lookie!” blog posts such as this one.

If you were going to film a TV commercial for this sort of nursing attire, would you do anything differently?


12 Responses to “Sexy nursing attire and how to pitch it to women”

  1. anjii says:

    I vote C, and funny, with a bit of sexy thrown in the mix

    September 22nd, 2009 at 11:16 pm

  2. Sheri says:

    I wish i could find sexy nursing bras around here. Just because we (pregnant and nursing mothers) have extra cellulite, stretch marks, and a linea nigra that refuses to go away, doesn’t mean we don’t want to feel like we are hot stuff. Go you Kiwis!

    September 23rd, 2009 at 1:55 am

  3. Jeremy says:

    LOLOL! Fantastic! Some people in advertising are just brilliant! I thought that my wife being pregnant was very sexy and I wish she had worn things like this….

    September 23rd, 2009 at 5:26 am

  4. Mary says:

    I vote for D, but that’s because I had the stretch marks issues.

    If it were my husband, he’d probably say C. Like Jeremy, he liked me pregnant. Some guys are attracted to a woman even when their in their third trimester (despite the woman usually not feeling so hot).

    September 23rd, 2009 at 5:59 am

  5. Pam says:

    I liked the ad and had an idea of what I was about to see, but I have to object to the other choices of youtube videos that are offered after this ad ends. I frankly don’t need to see multiple versions of someone’s ass shoved up to the camera this early in the morning.

    September 23rd, 2009 at 7:23 am

  6. Cat says:

    “C” all the way!!!!!!
    Being preggo is hawt!

    September 23rd, 2009 at 7:49 am

  7. Kathleen says:

    I’d have to go with Pam’s comments…. Too bad the You Tube box then shows less than desirable video clips down at the bottom when the video you posted was finished.

    However, your blog is the most hilarious and I love it every day. (Or, at least days when you post something. )

    September 23rd, 2009 at 12:46 pm

  8. adrienne says:

    Please disable the suggested videos in the embedded link. Pam’s comment handles this issue quite well.

    The product is cute and feminine in a field that’s best defined as Olympic discus thrower. It’s easy to address your maternal reflection in the mirror as ‘Comrade.’ Of course I’d buy this line.

    The commercial’s humor didn’t work for me. It was merely heh-heh when it should have been laugh out loud funny. It ended up having a sort of “what a cute little pregnant woman overtone” where there should have been all out “Va Va Voom!”

    September 23rd, 2009 at 7:27 pm

  9. AJ says:

    Thanks for the suggestion. I’ve disabled the ‘suggested videos’ feature, but not before my father had a good look around, or so my mother tells me.

    September 23rd, 2009 at 7:36 pm

  10. Bri says:

    I loved it and vote C!! It was humerous without being over the top!! Women should be able to feel sexy when they’re pregnant!!

    September 25th, 2009 at 4:19 am

  11. Mariana Perri says:

    Loved it… wish I looked that good when I was pregnant… except that I am not sure why a pregnant woman would need a nursing bra.. she’d only need that AFTER she gave birth!lol

    September 25th, 2009 at 9:49 am

  12. Michelle says:

    I had a good chuckle. The directing wasn’t quite on the mark, but it was still pretty well-executed.

    And as someone who has purchased stuff from HotMilk, I can vouch for the awesomeness of their gear. It’s so nice to have a nursing bra that a) Isn’t frumpy and b) low-cut enough to wear underneath normal slim-fit tops. :)

    September 26th, 2009 at 12:38 am