Wednesday, August 12th, 2009
MyWallaby: a new doll transport device for golden children
MyWallaby is a purse for 3-years-and-up that converts to a doll carrier. It hit the market this month.
The first design of the bag, dubbed the Agile Bag, is available in several colors: Cotton Candy, Isle of Capri, Sunrise Surprise, Pine Cone, Blue Topaz or Imperial Stormtrooper white. Well, maybe not white.
Given such fanciful titles, you may be wondering where the myWallaby name originates. Wallabies are Kangaroo-like macropods (think marsupials) that are smaller than kangaroos, but look enough like kangaroos that us simple folk in North America think they are kangaroos. The bag is named after the Agile Wallaby which inhabits Australia and New Guinea. A wallaby emblem adorns the front of the purse. But I digress.
MyWallaby is made in America.
See, it all makes sense now. Let’s get back to fancy girl things.
The purse-carrier is the brainchild of a wife-husband team that worked hard to make a bag “that today’s girls demand.”
From a news release:
“After seeing so many girls around NYC with their dolls tucked under their arms, stuffed into backpacks or even into shopping bags, we knew we could create a product that would help girls transport and display their dolls in style.” –Myriam Hildenbrand, owner.
“What really sets the myWallaby Agile Bag apart from others is that it is designed to carry a doll facing forward in an expandable pocket that resembles a real Wallaby pouch.” –Eric Hildenbrand, man.
The proper positioning of the doll carrier is at the hip — front-facing, rear-facing or at the side. This positioning alleviates confusing the product with a mini-version of a baby carrier that mom wears at chest level in a wrap, sling or any of a range of ugly contraptions that resemble tandem-jump parachute vests.
As a fashion accessory, parents who buy the myWallaby should also invest in a generous supply of new, high-style ensembles as seen on children birthed by celebrities.
Accordingly, buy a DSLR camera, one with a sizable lens so as to simulate paparazzi as you follow your daughter around the city. If the camera fits in your pocket, it’s too small. Come on Mom, don’t embarrass us.
Alternately, establish a house rule that toys don’t leave the house. If established from birth, you have to say, “No toys in the car!” a couple times around age 3, and then it’s smooth sailing from there on out.
MyWallaby retails for $50 direct from the company’s website. The purses are quite pretty, but it occurs to me that they’re missing a make-up kit with built-in mirror on the purse flap. Regardless, these things will sell like hotcakes until a rogue Chinese manufacturer makes a cheap knock-off and dumps them on K-Mart, Wal-Mart and other similarly sounding marts.