Monday, March 30th, 2009
Video: Tan Hong Ming in Love
Watch the 1:36 minute clip. Then, a question after the jump.
Did the caption at the end make sense, or catch you off guard?
Our children are color blind. Shouldn’t we keep them that way?
Was I surprised because I didn’t notice differing racial characteristics or that the differences are so unimportant that I only saw two excited, nervous kids? Or did I immediately recognize the kids were of differing ethnicities — Chinese and Malay. This commercial aired in Malaysia where Chinese people are a minority group.
Honestly, the ample time provided to study the boy’s giddy body mannerisms also gave me time to consider his ethnic background which maybe I was doing because I was trying to discern the video’s country of origin. I knew he was Chinese, but I assumed she was too because she appears for only 20 seconds and I was watching the boy go bonkers at her side. Or maybe it was Youtube’s lousy image quality. Who knows. I think my assumption was based on thinking the country of origin wouldn’t be as ethnically diverse as America. Oh, but you know what they say about people who assume. Anyhow, the video’s message surprised me.
The video was shot for a state-owned oil and gas company. Don’t ask why. I don’t know. It’s hosted in the Youtube account for the D&AD Awards (British Design & Art Direction). Here are a few other some-not-child-related nominated videos you may have seen.
“There are many young engineers. We can’t wait till they grow up.”
“I think I was always misunderstood. People didn’t seem to like me.”
“Is it awesome? When you can’t hold your newborn baby boy in your arms?”