Inspirational Coke Ad

The following inspiring commercial comes from Coca-Cola via Neatorama.

My question is… why don’t we see more commercials like this in America? Sadly, I think it may have to do with our culture. Yes, instead we are more often treated to assclowns like Glenn Beck who choose to instill baseless fear instead of inspire [see this excellent Doom Bunker parody of Beck, too.]

Below is a transcript of the Coke commercial for my aunt and anyone who couldn’t read the way-too-small captions quick enough.

This is a true story. In these hard times we bring together the eldest man with the youngest baby.

[Images of a pregnant woman in car]  Madrid. Aitana Martinez. Three hours before birth.

[Images of an old man at home] Mallorca Josep Mascaro. 102 years.

[Image of the man on a phone] Hello Aitana.

[Voiceover on a long car trip and plane trip interspersed with images of birth]

My name is Mallorca Mascaro and I am 102-years-old.

I’m a lucky guy. Lucky…

For having been born, like you.

For being able to embrace my wife.

For having known my friends and for having been able to say goodbye to them.

For still being here.

You will ask yourself what is the reason I’ve come to visit you today.

It’s because most people will say what a bad moment you’ve chosen to come into the world.

We’re in crisis, that’s not a good thing…

Well, it’ll make you stronger.

I’ve lived worse moments than this one,

but in the end, you’ll remember only good things.

[Image of the man now at the hospital visiting the baby]

Don’t waste time with nonsense, there’s plenty of it,

and go and find what makes you happy while you can,

since time slips away very quickly.

I’ve lived for 102 years and I’ll happily live a few more.

Because I promise you that the only thing you won’t like about life it that it’ll seem too short.

You’re here to be happy.

[Image of a Coca-Cola bottle with the message: "uncover happiness" or "it opens happiness" (web translations differ).]


5 Responses to “Inspirational Coke Ad”

  1. Kimberly says:

    Yep that totally made me cry. Even reading the transcript I teared up again… sure the pregnancy makes me cry at a lot of things, but that commercial was really well done and touching.

    March 12th, 2009 at 7:59 am

  2. kymk says:

    I hate coca-cola and soft drinks but…that brought tears to my eyes. Beautiful!

    (Thanks for putting up the transcript. I have broad band issues and can’t watch youtube’s but just reading the words was inspiring.)

    March 12th, 2009 at 8:27 am

  3. Teacher Jennifer says:

    Nice placeholder- a little reminder to make every day count.

    Hope we all got the Gargamel reference :)

    March 12th, 2009 at 9:18 am

  4. anastasiav says:

    “You’re here to be happy.”

    We all need to remember this more.

    March 12th, 2009 at 10:21 am

  5. Ari says:

    i, too, am tearing up.. what a great commercial… hatred for HFCS aside (i don’t think they use HFCS in europe anyway) … what a warm fuzzy commercial. *cry*

    April 5th, 2009 at 11:41 am