Tuesday, November 18th, 2008
Discuss: Motrin’s Mommy Ad
Is this a great ad, or the greatest ad, you’ve ever seen for a pain reliever?
Oh, but I jest. Here’s the full text in case the video becomes unavailable. The ad was pulled from Motrin’s website, but magazine ads have already been published. The bolding is my own emphasis.
Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, the sling, the shwing, the wrap, the pouch and who knows what else they’ve come up with. Wear the baby on your side, your front, go hands free. Supposedly, it’s a real bonding experience. They say that babies carried close to the bod tend to cry less than others. But what about me? Do moms that wear their babies cry more than those who don’t? I sure do. These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back? I mean I’ll put up with the pain because its a good kind of pain. It’s for my kid, plus it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why.” Motrin. We feel your pain. Use only as directed.
To recap, mothers who carry their babies are:
- Doing so to be fashionable.
- Are skeptical baby wearing is a great idea.
- Are skeptical it’s a bonding experience.
- Are unhappier on whole than mothers who don’t carry.
- Refer to babies as “things.”
- Wear their babies to look like official moms.
- Realize wearing a baby actually makes you look tired and crazy.
Number six is just silly. The only way you can identify an official mom is if she flashes you her membership card. And, only if she flashes you both her cards. She has two of them.
Alright, that was my wife’s joke. I should stop reading her my drafts.
Okay, so, as a father, I have one question for you. By “you” I mean mothers because most fathers who read Thinga are weenie lurkers.
Ahem, a question for mothers and non-weenie fathers… Can a pain reliever be pitched to baby carrying mothers in a non-offensive manner? What would that ad be like?