Monday, September 1st, 2008
Buggyboot: Stroller Storage Expander
Buggyboot is a stroller accessory that scored a positive reaction on BBC’s Dragon’s Den.
The Den is a UK TV show where entrepreneurs pitch their inventions to venture-capitalists (the "dragons").
Versions of the show exist in many countries, but in the US we’re stuck with a lesser copycat known as American Inventor.
Anyhow, if you’ve got your act together, one of the dragons invests in your product in exchange for a percentage of your company’s stock.
The BBC is a bit xenophobic with its online video ("not available in this area"), so this foreign blogger hasn’t seen the clips. Everyone can however watch an edited only-good-things-to-say version on Buggyboot’s Youtube channel.
Okay, so, what is this thing?
The Buggyboot is a wheeled bag that attaches to "small lightweight pushchairs" (aka umbrella strollers). In this case, the "bag" is more of a firm canvas-like box. The Big Idea is that you can go shopping and avoid the tipping danger of hanging plastic bags on the stroller handles.
Secondly, Buggyboot can hold a store’s shopping basket on top of the bag. A wire basket is shown in product photos; it’s unclear whether it would work with plastic baskets commonly used in the US. [A request for photos and information to the company went unanswered weeks ago.]
A second model, the Buggyboot Plus, allows you to remove the bag and let a second child use a stand-on board to hitch a ride.
The bag-only model retails for Â£44.95 ($81.25 USD) and the Plus retails for Â£59.95 ($108.37 USD).
One of the dragons liked the Buggyboot enough to invest Â£80,000 in return for 30 percent equity.
What do you think, good deal?
- The allure of a $10 umbrella stroller is ruined if you need an $81 accessory (admittedly, the US dollar is worth half the British pound).
- A $50 stroller with a built-in storage bag renders the Buggyboot redundant.
- The small, lightweight, hassle-free nature of an umbrella stroller is diminished by adding a wheeled platform.
- Ride-on steps already exist for umbrella strollers (example: Buggyboard Maxi, Â£48.99 from Amazon UK, $90 Amazon US).
- The Buggyboot make sense for a parent who isn’t using a car, but if you’re doing a lot of walking, why not invest in a robust stroller that has a bag?
- If you are driving, you only have to endure carrying bags from the store to the parking lot. Stick your kid in a baby carrier or in the shopping cart seat while you browse inside the store.
But that’s just me. What do you think of the Buggyboot?