Wednesday, March 19th, 2008
Yuletool: Because the Lilliputians are Winning
Behold the Yuletool, an invention designed to free toys from their restrictive packaging. Yes, it’s for us moms and dads.
First, it’s a wire cutter for snipping the metal wires that secure many of today’s toys to their cardboard boxes.
Second, it’s a Philips head screwdriver for opening battery compartments. The screwdriver is built into the tool’s handle.
Third, it comes with a standalone box cutter "for pocket or purse." Sure, a box cutter helps open thick plastic packaging, but ladies, please explain why you need a purse blade for on-the-go use.
Now, I happen to own a wire cutter, Philips screwdriver and box cutter, and have used each of them to open packaging on rare occasions. I thought wire cutters were a basic component of a home toolbox. Maybe not?
I asked my mother who is visiting this week about her opinion of the tool and she said, "It looks like it could be useful." And shazaam, scroll to the bottom of the Yuletool webpage and you see who the tool is marketed to… white haired old ladies in red caps (or maybe just Mrs. Claus, but that seems like a narrow market segment).
It’s difficult to read the fine print on that image, but it looks like the suggested retail price is $4 to $6.
The tool is just now coming to market with a likely big splash to be made this December.
It seems the name "Yuletool" may limit consumer interest to around the holidays, so the inventor is seeking opinions on alternate names such as "Mom’s Toy Tool" or just "Toy Tool." I have to go with the non-gender stereotyping version, but my personal favorite would be… Gulliver Gear.