Thursday, October 11th, 2007
Strobaby: A Stroller with an Integrated Changing Pad
BabyDeck by Etadel, Inc. is an invention that embeds a diaper changing pad into the seat of a baby stroller.
StroBaby is a sister company of Etadel that looks to be preparing to sell strollers featuring the BabyDeck. The release date for one of the strollers is January 2008 with sales on Amazon.com in March.
The pad’s mechanics are simple.
- Place the seat into a reclined position.
- Flip a switch on the frame to unlock the seat base.
- Unfold the seat to open the changing pad. If the baby is on the seat, lift her legs up first.
- Place the baby on the pad.
I’ll boil the major marketing claims, the ones that seem reasonable, down to:
Convenience â€“ Restrooms aren’t always available or accessible in a timely fashion and changing tables aren’t always offered. BabyDeck is better than changing on the ground or in restrooms. Plus, a pad is one less thing to carry with you when you stroll.
AJ says: We survived quite nicely with our first daughter by changing in the
back of our car, or placing a pad on a park lawn. I’ll accept that
there are experiences quite different from ours, or that using a
stroller pad is better merely because you don’t have to sit on the
ground to change a diaper.
Health â€“ Restroom changing tables are disgusting. You can wipe your BabyDeck clean after each use.
AJ says: Well, everything in a restroom is disgusting. We all get by somehow. I’m more worried about germs on the door handle than any other surface in a restroom.
There’s not much else to report. I didn’t find a description of the mechanics of the device, or how the changing pad supports itself so firmly as it hangs in the air.
The best specifications are on a gallery page showing the Abie G-305 BabyDeck stroller.
A number of questions come to mind. Maybe they’ll be answered as this product comes to market.
1. What length and weight infants are supported by the BabyDeck? Is it infant-only, or could an 18-month-old use it? The Abie G-305 supports kids up to 45lbs, but is that the stroller’s capacity, or the changing pad’s capacity, or both?
2. Does the pad use its own restraining belt, or the same one used when the seat is in its upright position? I presume it’s the same upright belt because it would be cumbersome to unlatch one and latch the other, and that process isn’t shown in the product video (see below).
4. What’s up with this BabyDeck blog titled Smile with Your Baby? The writer also authored two articles about BabyDeck on a different website that Google News identifies as being news releases:
- The Story Behind the Innovative BabyDeck Stroller
- Is a Parenting Product Negating Gender Stereotypes?
That second pseudo-news-marketing article mentions Greg Allen of DaddyTypes and his New York City men’s room changing table research, although it’s his film and writing career that are mentioned, not the blog.
Somehow I doubt Greg I now know Greg did not consent to being referenced in the release-story-whatever-it-is.
The blog is also disappointing. Etadel has what might be a viable baby product, maybe a feature that will be found on every baby stroller 5 years from now. But, the company appears to have gone and dumped a bunch of marketing articles into a blog, or at least sat back while someone else mysteriously did it for no good reason. I could speculate on several reasons why, but it all comes down to speaking in an inauthentic voice. Label the blog for what it is, or better yet, keep that stuff on your primary company web site.
And now, a brief video of the BabyDeck in action (it skips reclining the seat back, but all the other steps are shown).