An Overview of the Hot Wheels Radar Gun

Side view of the Hot Wheels Radar Gun with swooping space ages curves. There is also a view of its LCD screen indicating the gun tracked an object moving at 90.25 miles per hour.

The Hot Wheels Radar Gun by Mattel is a fully functioning device for identifying the speed of moving objects.

"Just set the scale to 1/64th or real speed, and MPH or KPH, aim the gun at objects coming toward you or moving away, squeeze the trigger, and check out the digital readout."

Although you can track the speed of Hot Wheels toy vehicles, Mattel’s TV commercial shows kids tracking a skateboarder and go-cart racer.

Hot Wheels cars are rated for toddlers starting at age 3, but the gun is rated for 7-year-olds. Mattel seems to be marketing this toy squarely at pre-teen boys, which isn’t the product’s core demographic.

A radar gun is more appealing to 30-something gadget geeks. I don’t like guns in general, but this thing looks like a Flash Gordon ray gun, and as we all know, ray guns are fantasy and therefore my wife can’t complain when I order one. Besides, no one can reasonably expect me to sit back and wait until Mattel produces a radar gun that is shaped like a flower or even a teddy bear.

Another core audience is 60-something retirees who complain at government meetings about the number of cars that don’t make a full and complete 2 second stop at the local stop sign. Now they can complain with cold, hard, impartial, immutable, unimpeachable data.

Check out this video of a consumer’s toy car speed test:

Now, the real reason I’m sharing the radar gun with you is Rob Cockerham, the brain behind the humor site Cockeyed.com. Since Rob had a daughter a few years ago, I’ve been waiting for his fatherhood to creep into the activities he documents online.

When Rob glued mirrors to a full-size satellite dish in his backyard and melted a My Little Pony doll and a box of crayons suspended from a pole, well, that was nice, but it just didn’t scream "insane dad" to me. I mean, come on, he has been melting a lot of things besides children’s toys in the last few weeks.

But yesterday he posted a photo essay, My Neighborhood Speed Trap, wherein he attempted to slow down cars on his street with a Mr. Potato Head and his daughter’s tricycle. Rob measured the effectiveness of these traffic calming devices by using his Hot Wheels Radar Gun.

Comments

5 Responses to “An Overview of the Hot Wheels Radar Gun”

  1. Kevin says:

    http://www.metacafe.com/watch/814500/radar_gun_hacked/

    The radar gun hacked.

    September 12th, 2007 at 10:47 am

  2. shirky says:

    Rob at cockeyed.com was having fun with this
    product

    September 14th, 2007 at 8:03 am

  3. AJ says:

    Yep, link credit goes to Rob for bringing the toy to my attention. That’s why I dedicated three paragraphs to talking about Cockeyed.com.

    September 17th, 2007 at 10:09 am

  4. Jen @ Super Fundraiser says:

    What a cool toy. Forget the kids…I bet lots of Dads and big brothers would love this as a Christmas gift!

    September 24th, 2007 at 7:47 pm

  5. Jess says:

    We have this toy, my 10 year old plays with it all the time with the old guy across the street.

    September 25th, 2007 at 10:01 pm

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