Surf’s Up, Dude! Magnetic Transportation Toy

Photo of the Surf's Up Dude magnetic woody vehicle with six wooden surfer figures.

Dude! I am so amped about this new gremlin bauble. Your grommet can catch a cruncher with the gang in this wooden playset. It packs six magnetic figures—two dudes, three honeys and a wave hound—who ride securely in one sweet woody. But dude, there are only two longboards for the roof rack. Bammerwee. Totally.

Contrary to popular belief east of Reno, we Californians aren’t all surfers.

My wife and I were surprised to see the Surf’s Up, Dude! play set by Jack Rabbit Creations in a local toy store. More so, perhaps, because I know the store owner and that one of her key customer segments is gift-buying grandparents. You know, princess hats, fairy wings, puzzles, dinosaurs, cute outfits, that sort of thing. Although we live on the coast, it’s the foggy cold northern coast with chilly water not known for its surfing.

Jack Rabbit Creations, based in Atlanta, Georgia, has placed the 1960s woody surf wagon on par with unquestionable pretend play mainstays such as: school buses, fire trucks, farm trucks and circus vehicles. OK, maybe a farm truck is a stretch, but farm toys are a mainstay.

So I ask you, is the Beach Boys era such a strong pull that you would buy this play set for your toddler? Or is it a specialty item for a niche group? Surfing grannies?


5 Responses to “Surf’s Up, Dude! Magnetic Transportation Toy”

  1. Amy says:

    I would buy it for my daughter. SHe loves the ocean and everything about it…Even though she is terrified of water!! A day at the beach is right up her alley. Currently she has the Chevron car set which has a surf board and some sort of beach car.

    As far as farm trucks being a stretch…They aren’t. My husband and I are from Georgia originally. EVERYONE there buys farm toys for their kids. John Deer makes its own line of toys!

    These items are for personalities. I know lots of kids who would enjoy both. Hopefuly the grandma’s who shop there will think of what the gift receiver likes most. :)

    July 2nd, 2007 at 10:41 am

  2. Kate says:

    Too cute! I met my husband while we lived in Santa Cruz, so maybe I have a soft spot for surf culture, but I think these have pretty universal appeal. Looks like they’ve got the surf dawg at the wheel, there…:)

    July 2nd, 2007 at 1:37 pm

  3. Whitney from TSW says:

    Duuuude! I love it and I think i love it more due to the fact that its fun and the colors are whimsical than because I am a So. Cal girl! Who cares, it’s just too cool!

    July 2nd, 2007 at 9:47 pm

  4. lisa says:

    Surf culture is pretty hot right now–especially for girls–so this doesn’t surprise me at all. Personally I’d rather pretend I was going off to go surf than fight a fire, go to school, etc.

    July 2nd, 2007 at 10:25 pm

  5. Robin says:

    Love this! Thanks for the link to it on

    I have a surf theme in my baby boy’s room and this is a perfect addition. I’ll hang onto it until he’s old enough to play with it.

    January 28th, 2008 at 5:47 am

Post a comment

(will not be published)