Monday, July 2nd, 2007
Surf’s Up, Dude! Magnetic Transportation Toy
Dude! I am so amped about this new gremlin bauble. Your grommet can catch a cruncher with the gang in this wooden playset. It packs six magnetic figuresâ€”two dudes, three honeys and a wave houndâ€”who ride securely in one sweet woody. But dude, there are only two longboards for the roof rack. Bammerwee. Totally.
Contrary to popular belief east of Reno, we Californians aren’t all surfers.
My wife and I were surprised to see the Surf’s Up, Dude! play set by Jack Rabbit Creations in a local toy store. More so, perhaps, because I know the store owner and that one of her key customer segments is gift-buying grandparents. You know, princess hats, fairy wings, puzzles, dinosaurs, cute outfits, that sort of thing. Although we live on the coast, it’s the foggy cold northern coast with chilly water not known for its surfing.
Jack Rabbit Creations, based in Atlanta, Georgia, has placed the 1960s woody surf wagon on par with unquestionable pretend play mainstays such as: school buses, fire trucks, farm trucks and circus vehicles. OK, maybe a farm truck is a stretch, but farm toys are a mainstay.
So I ask you, is the Beach Boys era such a strong pull that you would buy this play set for your toddler? Or is it a specialty item for a niche group? Surfing grannies?