Shrinkage: Cadbury Creme Eggs

Here’s my favorite Easter topic: Cadbury Creme Eggs. I eat them in vast quantities every year, but this year they seemed much smaller, yet the price was the same, or possibly a few cents more than last year. I swore off the eggs, too disgusted to buy one.

Have the eggs really changed size? Was it all in my mind? Cadbury Schweppes states the following in a FAQ on its web site:

Why has the size of the egg changed?
It hasn’t – you’ve just grown up!

But wait! Actor BJ Novak ("Ryan" on NBC’s The Office) is a Cadbury fanatic who buys surplus eggs and freezes them for eating year-round. He presented conclusive, damning proof of the Cadbury Schweppes deception and cover-up in the following Late Night with Conan O’Brien segment.

[Link via Lost Remote]

Thank you Cadbury Schweppes for making it easier for me to eat healthier this Easter. I am now in the market for a new Easter candy for ritual gorging. And no, I won’t consider Marshmallow Peeps.

Yeah, this post is officially off-topic. My Little Miss gets no candy at Halloween and Easter. We fill her eggs with stickers and coins. She sticks the coins in her Big Belly Bank.

My mother didn’t eat chocolate until age 5 because her mother told her she was allergic and would die. The jig was up when she "accidentally" tasted some.

Comments

2 Responses to “Shrinkage: Cadbury Creme Eggs”

  1. Shannon says:

    It probably doesn’t matter in the grand scheme of things.. but it totally disgusts me that Cadbury would LIE about the size of the eggs. Do we need bigger eggs? No, of course not, but if the “reason” were that they wanted to make Cadbury Creme Eggs a more healthful *LOL* choice at Easter, while retaining the yummy treat’s taste.. fine, but to blantantly lie, I don’t know… it puts a rather BAD taste in my mouth (pun intended!). Do big corporations really see the consumer as a complete idiot? I mean, they want our money, do they believe that insulting our intelligence is the way to get it?
    Thanks for exposing this!

    April 10th, 2007 at 1:10 pm

  2. Kind of Crunchy Mama says:

    I knew something was up. I didn’t feel the trademark sick to my stomach feeling after eating this years batch of creme eggs.

    April 11th, 2007 at 9:32 am

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