Sunday, March 26th, 2006
Hair Wear Friends: To Be Continued
Hair Wear Friends are on hiatus (sort of). The incomparable organizer (I hope and dream) for my daughter’s expanding array of hair accessories was highlighted here a few weeks ago.
Alas, when I tried to buy a Hair Wear Friend, my order was rejected. A few hours later the web site was replaced with an "Under Construction" message!
Today, I got the scoop by e-mail. In short, the company is seeking partner(s) to sell Hair Wear Friends on a larger scale. I infer that the manufacturer selling the product on its own site doesn’t help persuade retailers.
I’d love to hear from anyone who can point me to a similarly girlish object for organizing hair accessoriesâ€”especially barrettes.
For the longer story about Hair Wear Friends, here’s the e-mail…
[Pleasantries edited out] We have temporarily shut down the e-commerce
capabilities of our site and are in the process of replacing it with an
informational site. The reason being is that we are in the process of
seeking partners (equity partners, private labelers, licensors, retail
sales organizations, etc.) that will enable us to extend our reach and
capabilities, and the site has proven to add a layer of complexity to
The Hair Wear Friends are a homegrown idea that flourished due to an
unbelievable amount of blood, sweat, tears and life savings, in
addition to the fact that it’s a well-made product that serves a useful
purpose. The fact of the matter is that we, the family who invented it,
have taken the product as far as we can with our limited capabilities.
We are now at the point where we need to associate ourselves with an
organization that has the contacts, capital and infrastructure that
will enable this product to reach its full potential.
We still haven’t found the right partner, so if you, your bloggers, or
someone you know are interested (and in a financial position) to be
part of a patented product that has proven successful at retail (brick
& mortar as well as online) yet hasn’t even scratched the surface
with the 20 million girls that fall within our target market, I’d
welcome their contact.
[AJ], thanks again for your interest in the Hair Wear Friends, and if
you would like to know more, I’d be happy to discuss our direction and
our history with you further. It’s an exciting time for us, and I look
forward to what tomorrow brings.
Progressive Products Int’l, Inc. (the Hair Wear Friends people)