Store Preview: One Step Ahead

As new parents, we turned to the One Step Ahead print catalog for a variety of infant gear. As toddler parents, I consult its web site whenever researching a class of product (toilet trainers, home safety gear, etc.).

Two perks:

  1. They are selective, selling many of the best products for parents on a moderate income.
  2. Their web site offers large product photos, and often multiple views of a product. Some are manufacturer photos while other appear to be shot by the company.

Two nit-picks:

  1. Prices are comparable to other retailers, but nothing special.
  2. Manufacturer names are often omitted from product descriptions. Presumably, some retailers do this to hinder comparison shopping. The practice is annoying and doesn’t stop anyone from jumping on Google and finding the names within minutes.

That said, One Step Ahead is well worth your consideration.

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